Hecho Aquí/Made Here

Hecho Aquí is a photography exhibition and collection of biographies featuring 20 Latino entrepreneurs–their lives, businesses, and dreams “made here” in the Napa Valley. It was created by the Napa Valley Latino Heritage Committee in honor of the 4th annual Napa Valley Latino Heritage Month in 2015. The photographs were taken by Adriana Arriaga, Juan Díaz, Arturo Ramos, Mari Martinez Serrano and Richard Ybarra. Maija Starr wrote the biographies. Please enjoy the inspiring stories below dedicated to youth in our communities.

Hecho Aquí es una exposición de foto­grafía y colección de biografías que muestran a 20 empresarios – sus vidas, negocios y sueños “ hecho aquí” en el Valle de Napa. Fue creado por el Co­mité de la Herencia Latina del Valle de Napa en honor del cuarto aniversario del Mes de la Herencia Latina del Valle de Napa del año 2015. Por favor, disfruten las historias inspiradoras dedicadas a los jóvenes en nuestras comunidades.

Sponsors/ Patrocinadores:
Napa Valley Vintners, Napa County Hispanic Chamber of Commerce, Napa County Library, Puertas Abiertas Community Resource Center, Taquería María, Napa County Reads

Contact/o: @ nvlatinoheritage@gmail.com o @ facebook.com/NVLatinoHeritage.

Anita Alfaro

Before moving to Napa in 1970, Anita Alfaro grew up in San Antonio, a small rural town in Michoacán, Mexico. To make ends meet, her mother sold chicken eggs so she could buy a pig, then sold the pig so she could buy a sewing machine, in the…

Joel Ramos

Joel Ramos came from Mexico in 1985, and has dedicated his career to providing the best services to anyone and everyone who’s ever been in an automobile accident. Ever since Joel came from Mexico and started learning about cars it became his dream…

Alex Sotelo

Alex Sotelo was born in Jerez, Zacatecas, Mexico, and came to the United States in 1991, when he was 18 years old. The move from Mexico to the U.S. was a very stark transition for Sotelo. “The experience that I had adapting to this new and…

Emma Peña

Having gone back and forth between the U.S. and her hometown in Jalisco, Mexico, Emma Peña first arrived in the United States in 1976, opened El Vaquero Western Wear in 2003, and has now lived here for 40 years. Peña first encountered the…

Javier Garcia

Born in Valle de Santiago in Guanajuato, Mexico, Javier Garcia established Garcia’s Auto Service in 2002, with the help and support of his family. Garcia is passionate about his profession and he takes great pleasure in “being his own…

Imelda Contreras

Imelda Contreras had been running her own alterations business in Texas for 32 years before she opened Imelda’s Designer Alterations in Napa seven years ago. “I came (to the United States) for vacation in 1976 then I stayed because I got…

Estela Navarro Cortez

Estela Navarro Cortez was born in Jocotepec, Jalisco, Mexico and first came to the United States at the age of five. Later, in 2003, Navarro moved to Napa and opened Joey’s Bakery with her husband Salvador Cortez, who is also a baker, one year…

DeLuna & DeHaro Families

Pedro DeLuna and his oldest son Jesus DeLuna came to the United States from Colonia Modelo, Fresnillo, Zacatecas in Mexico as a part of the Bracero program in the 1940’s. They brought their families here in 1960’s, after which Pedro DeLuna,…

Patricia Martinez

Patricia Martinez arrived in Napa in 1986, with her husband and young children. “We came to visit Disneyland and stayed here forever,” she jokes. Having studied business administration in her hometown of Mexico City, she decided she wanted to…

Rafael Rios

For Rafael Rios, running businesses seems to be in the family’s genes. His older brother Manuel is the founder and owner of Rios Farming Company, LLC, his older sister, Ofelia and her husband Severiano, own and operate Severiano’s Kitchen, and…

Bernardo Ayala

Bernardo Ayala came to Napa in 1988 from Indaparapeo, a small farming town in Michoacán, Mexico. Realizing how difficult life could be, Ayala jumped upon the opportunities available here and worked his way up from a disastrous but brief time as a…

Eduardo Balbuena

Eduardo Balbuena was born in Acapulco, Mexico and moved to New York in 1999 at the age of 20. He later moved to Napa to be near his father. Balbuena first worked odd jobs, then took a position in Napa in a warehouse which allowed him to learn about…

Jess Romero

The grandchild of immigrants from Sonora and Jalisco, Mexico, Jess Romero was born in Alameda, California in 1960, and grew up here in Napa. Romero’s mother, having grown up in Oakland, didn’t like the rural lifestyle in the Napa Valley, so his…

David Reynoso

David Reynoso grew up in Guadalajara, Jalisco, Mexico and moved to Napa from East Los Angeles in 2009. Later that year, he opened Taquería María, named after the Virgin Mary and also his mother Maria. Having grown up in Mexico, he found life as an…

Maria Olvera

Maria Olvera grew up in a traditional family in Guadalajara, Jalisco, Mexico and came to the United States in 1983, after her husband had moved here to work. In 1989, Olvera and her fellow hairstylist Rosa Morales opened up Rosemery’s Haircuts,…

Rosa Morales

Rosa Morales was born in Zitacuaro, Michoacán, in Mexico and first came to the United States in 1973. “The experience I had where I grew up is that in my country, there were not many opportunities for success,” Morales explains. “I always had…

Ernesto Martinez

Ernesto Martinez left his home in Mexico City for the Napa Valley at age 16. After spending a few nights sleeping on park benches, he found work as a dishwasher at Brava Terrace. By 2003, he was working as a sous chef at the Culinary Institute of…

Jose Guadalupe Maldonado & Hugo Maldonado

After first working as a migrant farmworker in 1962, Jose Guadalupe Maldonado made a permanent home for his family in the Napa Valley in 1980, where he and his son Hugo would later found Maldonado Family Vineyards in 2002. Hugo spent his early…

Pablo Chávez

Pablo Chávez was born in El Capricho near La Piedad, Michoacán, Mexico. After the second grade, he began to work in the fields, entering the United States in 1961 to work as a bracero. He later moved to Napa in 1966 and worked for a waste…

Francisco Matias

Francisco Matias was born in Tecomán, Colima, Mexico and moved to Napa in 1990, when he was five years old. At that age, he was already developing an affinity for martial arts by watching Bruce Lee movies and other action films. After practicing…